I’ve just spotted what I think is a pretty outrageous tweet from the Social Enterprise Mark:
Who on earth decided that such a statement was a good idea? In one fell swoop, the Mark has alienated a large section of the UK’s social enterprise community.
Suggesting that paying for an endorsement is the only way for an entrepreneur to be considered genuine is ridiculous. Yes, the Mark works for many but several social enterprise owners have complained that they don’t fit the organisation’s criteria.
I’ve previously made my thoughts clear about the Mark and I’m yet to be convinced otherwise. There are thousands of social enterprises out there who are not endorsed but are definitely genuine social businesses.
Is the Mark really suggesting that all those thousands of businesses are not genuine and misleading their customers and supporters?
Anne Montjoy who runs the Social Enterprise Mark Twitter account has got in touch with me. She said her intention with the tweet was to not alienate social entrepreneurs but was actually trying to say that the Mark prevents companies like A4e describing themselves as a social enterprise. I have invited Anne to write a guest post which I will publish on this blog.
@socialbusiness I meant its the only cert. for #socent. @se_mark comment inferring 'not genuine' pointed at likes of a4e
— Anne Mountjoy (@AnneMountjoy) July 19, 2012